BIO
I am a passionate brand marketer with 8+ years of impactful CPG and agency experience. I launched my career in the ad world, but after a couple of years, I decided to reinvent myself. What a great decision that was! I traveled to foreign countries and lived in various states where I got to meet some incredible individuals all while earning a Master of International Business and MBA degree. Today, I continue learning more about different people and leverage that knowledge to ideate, create, develop, and launch products that make this complicated world a little bit easier.
I have a proven track record of generating unique ideas, driving buy-in with senior leadership, and achieving seamless marketing program execution across multiple industries (healthcare, luxury, casual dining, and entertainment) in domestic and global markets. I'm proud to have led $5M brand enhancements, launched $2M line extensions, Facilitated an $8M brand expansion into Europe, and rolled-out three self-owned e-commerce stores.
Outside of work, I love to try new foods, go for walks with my collie, watch sports, and explore new places when I get the chance.
MY EXPERIENCE
Roles & Responsibilities
Manager - Brand Team, PwC
March 2021 - Present
I landed an opportunity at PwC that was the right fit for me at this particular time. As a manager on the brand team, I oversee the strategic development and execution of digital paid media tactics to help increase brand and service awareness while generating marketing leads.
ASSOCIATE BRAND MANAGER, DARDEN RESTAURANTS
November 2018 – August 2020
I was a member of the menu strategy and innovation team from November 2018 to November 2019. In that role, I created plans and executed projects and initiatives that supported short and long-term marketing strategies for 500+ LongHorn Steakhouse locations, including new product development, creative optimizations, and menu enhancements. Leadership rotated me on to the Digital Communications team after a year to position me for a promotion. I managed external media agencies and oversaw LongHorn Steakhouse’s digital consumer experiences across organic and paid media channels. However, my position was eliminated in August due to the impact of COVID-19.
GLOBAL ASSISTANT BRAND MANAGER – BRAND DEVELOPMENT, NEWELL BRANDS
May 2017 – November 2018
I oversaw brand strategy for Newell Brands' most recent home fragrance acquisition. I succeeded in this role by leveraging consumer insights and marketplace trends to build an innovation road map and position WoodWick as a premium multi-sensory brand through new product development, cross-channel marketing programs, and brand architecture optimizations.
MEDIA PLANNER, OGIVLY COMMONHEALTH
April 2013 – February 2016
I started off as Media Coordinator and quickly moved up to the Media Planner position where I managed an $8M annual marketing budget and led a diverse team in the planning and execution of GlaxoSmithKline’s pharmaceutical integrated media campaigns.
MARKETING COORDINATOR, 201 MARKETING & MEDIA
July 2010 - April 2013
201 Marketing and Media is a small marketing agency based in Oradell, NJ. I provided a range of services, including marketing strategy and analysis, media planning, and business consulting for clients such as Disney, Tetley Tea, and SmashBurger.
EDUCATION
August 2019
UNIVERSITY OF MASSACHUSETTS
Master of Business Administration
3.8 GPA
Completed the program online while working full-time
Aug 2016
FLORIDA INTERNATIONAL UNIVERSITY
Master of International Business (MIB)
3.8 GPA
Studied abroad in India and attended immersive business seminars with local companies
Presented final consulting project to increase the awareness of Open English in Latin America
Dec 2011
MONTCLAIR STATE UNIVERSITY
Bachelor of Science in Business Administration – Marketing
3.5 GPA
Finalist for Marcal Paper product development competition
